Paid media strategy
Clear channel strategy and hands-on campaign management across Meta, Google and YouTube.
Performance Marketing & Paid Media Strategist
Helping businesses turn paid media into clear, sustainable growth.
I help growing businesses get more from paid media through sharper strategy, better creative testing and clearer measurement.
Over a decade of experience across paid media, growth strategy and measurement.
What I do
Strategy grounded in what actually works.
Creative testing
Practical testing systems that turn creative into a repeatable source of growth.
Measurement & decisions
Reporting, funnel analysis and workflows that make the next decision easier to see.
AI implementation
Practical AI systems and workflows that help teams move faster, analyse better and make clearer decisions.
Selected results
A track record built at scale.
annual paid media spend managed
improvement in customer acquisition cost
working across performance marketing and growth
A good fit
E-commerce and lead generation businesses looking for experienced, senior-level support without the agency overhead.
I also work alongside agencies and in-house teams that need an extra pair of experienced hands.
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