Performance marketing consultant · Ireland

Senior paid media expertise, without the layers.

I work with growing e-commerce and lead generation businesses to make paid media more effective, more accountable and easier to scale.

Talk through your challenge

How I can help

Hands-on support for the decisions that shape performance.

01

Paid media strategy

Channel and investment strategy across Meta, Google and YouTube, aligned to commercial targets rather than platform metrics alone.

02

Account leadership

Senior oversight and hands-on management, with direct access to the person making the decisions.

03

Creative testing

A structured approach to concepts, hooks and offers that turns testing into useful, repeatable learning.

04

Measurement

Reporting and analysis that connect media activity to leads, customers, revenue and the next action.

Where I add value

Sharper thinking at the points that matter most.

Best suited to teams with momentum that need experienced support to make clearer decisions and improve performance.

  1. 01

    Finding the next practical opportunity to scale paid media.

  2. 02

    Turning creative testing into useful, repeatable learning.

  3. 03

    Connecting platform performance to real business outcomes.

  4. 04

    Adding senior strategic support to your team or agency.

How I work

Direct, practical and focused on outcomes.

01

Diagnose

Clarify the commercial goal, assess current performance and identify what is limiting growth.

02

Prioritise

Focus the plan on the few changes most likely to create a meaningful improvement.

03

Implement

Work directly in the accounts and alongside your team to put the plan into practice.

04

Refine

Turn results into clear decisions on creative, channel mix, investment and the next test.

Relevant experience

10+ years

across performance marketing and growth strategy

Eight-figure

annual paid media spend managed

Up to 50%

improvement in customer acquisition cost